Hoogvliet mobile app
During this project we worked on creating a fresh and streamlined design for the Hoogvliet mobile app, a grocery chain in the Netherlands. One of the important tasks we got was to promote sustainability. We focused on this through incentivizing customers to purchase healthy and ecologically friendly products, and also informing them better of which products are sustainable.
To incentivize buying ecologically friendly & healthy products, we made sure to highlight these properly within the app. All sustainable products have an icon in the corner, and contain additional information when you click on them. This way we not only inform users on which products are actually sustainable, but also why they’re sustainable.
Within this new app design, we also made sure to push these sustainable products to the forefront. One such example was to make sure that when you visit the “Deals” section of the app to view discounted products, there’s a category at the top containing all current discounted sustainable products.
Not only does this raise more awareness and highlight these products within the store, it also addresses one of the main issues people have with sustainable products – they tend to be more expensive.
If you wish to view this interactive prototype, it is available on Figma through the button below:
